This is the original, single-sided namecard. We found the contents are too cramp, too busy. Everything is trying to compete for attentions. Viewers find it hard to lay an attention point. We discover that Emmanual has a very good tagline - "One Stop Traveller's Shop", but it was not highlighted.


First thing we did to the front page of the namecard is to make the logo bigger and obvious. It takes up almost 40% of the front. We use large arrows strips as separator between the personal name and addrees of the shop. The company name is moved to the middle, making it part of the arrow strips. Arrow strips is something we derive from the logo. There's a travellers check on the suitcase of the logo. It symbolise go places, move forward, andy dynamics.

This is the back of the namecard. Notice that we move the list of product categories to the back and put the business hours in one line at the bottom of the card. The tagline is given a lot more room to shine, with the "one stop" phrase on a slighly bigger font. This make the statement bold, direct and impactful. The font used is indeed "impact".

The original namecard for Hiap Heng. Immediately we notice too many attention grabbers, including bolded text and grow text. The light yellow gradient used does not help in anyway. Also, the logo is used as watermark. The drawback of this is other content are blocking part of the logo. We feel that the logo should get more space and respects.


At the back, a photo of a crane is being used so that viewer knows instantly this company is dealing with cranes. This is one aspect that we need to keep when re-designing the namecard.


A simplified design, using a darker yellow and blue. It gives a very reliable, and professional look. With a boom of the crane extended at 45 degree, the nature of business of obvious. Logo and company names are neatly grouped together on the upper left corner.


At the back, the same design concepts are carried across. This time, the hook of a crane is used to "lift" up the company logo. Also, we created a tagline for the company - Quality Service On Time!

This namecard is not too bad although here are areas that need improvement. The lime green used is not suitable for IT solutions company. We find that the design is too simple, almosdt like a quick, rush job. It does not portrait the quality services that this company is known for.


First, we re-design the logo, adding futuristic style and a touch of high-tech feel to it. A gradient of black to turquoise is used, together with the fine lines on top, brings out a realiable feeling. A new tagline is introduced: Fast, Reliable, Efficient, Service

The original namecard has a very simple front in white background. We believe that this can be enhanced. It is actually printer on a thin paper in smaller, non-standard size.


The backside of namecard is filled with nice photographs of underwater creatures. This is perhaps too common.


When we were asked for this re-design job, we were quite surprise because the original namecard is good. For the new namecard, we retain the blue and orange corporate color. These colours are part of the logo as well. What's most interesting, is perhaps, the job title. Take a closer look. It says "Big Boss".


The back we are keeping it as simple as possible. This company is one that no need any introductions because they are a known as the top. Hence, there's no listing of services they offer. We basically just zoom into the logo to bring out the sun, the sea and the diver - representing their tagline: dives anytime, anywhere. The red flag is a standard, popular flag in the diving industry that means divers below.

Notice that we reserve a bigger space for the website URL. This is because website will be part of their strategic marketing plan in the future. This website, which will launch by 1 March, 2008, is also done by us.